A property can be listed on Paw Keys when…
Pets are genuinely welcome
The owner, landlord or authorised agent has confirmed that pets are accepted. “We might consider a pet after you apply” is not enough for a Paw Keys property listing.
No pet premium
The advertised rent must not rise because the renter has a pet. Paw Keys also does not accept mandatory pet-specific surcharges or premiums simply for allowing an otherwise accepted pet.
Restrictions and referencing are upfront
Pet limits, affordability checks, referencing and other important application requirements should be stated before the renter enquires wherever possible.
The listing is authorised
The person advertising the property must prove their identity or agency status and their right to advertise that home before it appears in Paw Keys search.
The home is presented properly
Listings need genuine, current property photographs and the home must be presented honestly, cleanly and in reasonable repair.
Make a brilliant first impression.
The viewing starts with your photos. Before you pick up your phone, treat the home as though a renter is about to walk through the door: clean it, tidy it, open the curtains and make it look its best.
Clean before you photograph
Wipe surfaces, vacuum, clean bathrooms and kitchens, make the beds and deal with anything that makes the home look uncared for.
Tidy the clutter away
Put away laundry, dishes, bins, cables and everyday clutter. Renters should be able to see the home, not everything currently sitting in it.
Use clear, bright photographs
Photograph in daylight where you can, hold the camera straight and show the room clearly. Dark, blurry or badly framed pictures do the property no favours.
Show more than one view
Two genuine photos is the minimum. A good listing should normally show the main living space, bedrooms, kitchen, bathroom and any garden or outdoor space.
Show the property as it really is
Current photographs only. Basic cropping or exposure correction is fine; do not digitally add, remove, replace or materially alter anything in the property.
Fix problems before you list
If there is damp, mould, serious damage or obvious disrepair, sort it first. Do not photograph around a problem or hope a renter will not notice at the viewing.
What we won’t publish.
Paw Keys should feel trustworthy from the first photo to the viewing. These are grounds for rejection or removal.
Uncertain pet acceptance
“Pets considered”, pet approval only after application, or claims that pets are welcome when the building or tenancy does not allow them.
Pet premiums or surprise charges
A higher rent because the renter has a pet, or a hidden mandatory pet-specific surcharge introduced later.
Fake, altered or inadequate imagery
Google Street View, screenshots, stock photography, AI-generated images, AI-altered property images, or a single-photo listing.
Poor or misleading presentation
Photos that hide the condition of the home, excessive mess, obvious unresolved damp or mould, serious disrepair, or anything materially different from what a renter would view.
Unauthorised listings
Properties posted by someone who cannot show ownership, agency authority or another legitimate right to advertise the home.
Misleading information
Important restrictions, costs, referencing requirements or property details deliberately withheld or materially misrepresented.
Pet rules can still be sensible
Pet-friendly does not mean every home must accept every animal in every circumstance. A listing can state genuine, proportionate restrictions clearly — the key is that the property is being offered to pet-owning renters in good faith, at the advertised price, with the rules known upfront.